đź‘€ Sneak Peek with Daphne
Some time stamps you can jump to if you’re interested in a specific topic:Â
5:40 WhatsApp Group and the Community
6:25 Workshops with Leaders like Lauren Smith Brody
7:30 Social Media Marketing
8:05 Branding and Canva templates
8:50 Step by Step Instagram Tutorials
9:00 Everything you need to know about Websites, domains, hosting, software etc.
9:35 Business Formations: LLC vs S-Corp and more with my IP Attorney
10:05 Business Protections and common mistakes
10:15 Hiring and Management as a Boss Mom (it’s getting more and more strict)Â
11:45 How to hire your kids! Yes, put them to workÂ
12:20 Contract and Noncompetes from an employment lawyer (me!🙋‍♀️)
13:35 Workshops with my personal CPA on biz deductions, paying yourself, saving money on taxes, paying nannies etc.
14:25 Everything you need to know to launch a Digital Product like a course or membership
14:50 Exactly how we set up all our funnels and automations
15:10 Project and task Management from my own operations expertÂ
15:20 ManyChat and the art of setting up that “comment this word for the link” feature in Instagram
15:40 The (optional!) advanced class on location freedom (visas, moving abroad and protecting your money from fascists)Â
17:05 My very expensive international tax lawyer gives away his best secretsÂ
17:45 Live calls and Q&A
A 6 week online course devoted to mothers building sustainable businesses and achieving full liberation: time, financial, creative and location freedom
Yes, yes, you need to get through this part first, but it’s for your own protection: business structures, government forms, bank systems, policies, risk management and legal compliance.
If you want a solid business foundation, you want an employment lawyer who understands the rules so that you don’t put yourself at risk.
There are so many backend systems that are not intuitive until someone shows it to you, and you can replicate it: funnels, intake processes, nurture campaigns, drip campaigns, email sequences, automations.
Learn how to use tech tools to optimize your business from someone who has experience running multiple large online businesses (including a law firm) So that your business works for YOU. All without having to leave your house!
Marketing as a mother is different. You just don’t have time to make reels every day. This can cause us to feel resentful and frustrated and like we can’t “keep up.” Yet motherhood is your superpower. Harnessing that raw creative power is how you will actually elevate yourself, nest in your niche, and distinguish yourself from the competition. Instead of minimizing motherhood, we lead with it.
Doing business as a liberated mom boss means embracing that our needs and desires are different, and adjusting our worklife accordingly.
Are you ready to defend yourself against a misclassification investigation by your state auditor? These are very common. You need to learn how to protect yourself. We will give you template employment agreements, policies and handbooks.
Only an employment lawyer will be able to show you where you are exposed and how you need to minimize risk. Plus you need another mama to teach you about management, because being a manager involves a lot of caretaking, and you need to protect yourself against caretaking burnout.
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If you want location freedom, you need to learn how to run an entirely virtual business. This requires different skills and systems than a physical business. If your infrastructure is solid, you can operate your business from anywhere. Always dreamt of a summer in Italy? Or a year in Costa Rica while your kids are still in your house? Or even fully returning to your ancestry or a more stable country?
Luckily for you, Daphne is not just an employment lawyer but a former immigration attorney, AND a dual citizen. She has experience navigating migration as a family, and has supported other families in their pursuit of bringing their children to safety.
This is the only program where Daphne still provides customized group support and coaching.Â
We are a circle of mothers building resilient businesses while supporting each other through the real ups and downs of entrepreneurship, while keeping our motherhood at the center.
Mothers attended our calls while nursing, from the school pickup run, between clients, or while waiting for their prenatal appointment. We’ve celebrated SO MUCH CREATION.
It was a series of weeks that felt like a supernova of creation upon creation:Â from pregnancy announcements, to business filings, to new websites, to getting out of sticky situations, to getting paid your worth, to buying a house in a commune!
Trainings from Daphne & guest experts like Lauren Smith Brody on how to lead and run your business with motherhood at the center.
All of the marketing do’s and don’ts that helped me grow from a lawyer with no online presence to an audience of supporters.
Our branding expert shows you how to create a premium brand that sells and Canva templates for your logo, color palette, typography and more.
You’ll receive plug n’ Play templates for your brand and social media and step by step tutorials for how to create posts and videos in Canva.
Exactly how to create and upload Instagram posts and Reels, including how to edit these videos in Inshot.
Our web expert shares exactly which website platform to use and why, how to set up hosting and what tool to use to create the best sales page.
Our expert Business and IP Attorney answers whether to form an LLC, S-Corp or Sole Proprietorship and the rules for your state and industry.
Avoid the common mistakes we see when it comes to legally protecting your business and Intellectual Property.
Independent Contractors vs Employee? This distinction is very important! We’ll explain why you don’t want to make a mistake here.
An employment lawyers inside tips on how to structure contracts and employment so that you don’t get burned.
My CPA walks you through how to set up your business bookkeeping and systems so that you are not caught by surprise come tax time.
Get my proven blueprint for launching digital products like PDF’s, courses, memberships and programs.Â
Learn how to use email marketing to build a list that you actually own automate communication with your audience.
Expert trainings from our own project manager on how to manage your internal team and client projects.
Learn how to use the popular Instagram automation “Comment waitlist below” to send links and offers in the DM’s.
Yes. I don’t want you to feel rushed. I have taken a few business courses myself that I paid quite a lot for, then something happened in my family life and I wasn’t able to be present with the course, and then I lost course access. I find this to be unaccommodating towards mothers (because it implies we should be working NOW) and disrespectful towards the exchange.Â
In the spirit of reciprocity, if you trust me with your investment, I also trust you to know when to apply the lessons, whether that’s in 5 weeks, 5 months, or 5 years. I also know that it may still be summer break for some of you when we start the course, so you just start when you’re ready.Â
This course is intended to be there for you, when you need it. We are raising the price in a few days, so if you think you may need the course at a later time, this is the time to lock in the early bird price.
Yes. If you’re self-employed, running a business, or building one, educational programs like The Motherland are considered a tax-deductible business expense under categories such as professional development, continuing education, or coaching.
Pro tip: Save your receipt at checkout and make a note of how the program supports your business growth, it’ll help at tax time.
Yes, this is a guided group cohort experience. You’ll be learning alongside a small group of like-minded women and mothers in real time, with live access to me through voice notes and a Q&A portal. This will be the only cohort where I will also provide personalized support based on the specific needs of the group.Â
The Motherland includes a mix of both. You’ll get access to weekly classes, workshops, videos and templates lessons you can move through on your own time, plus live calls with me for coaching, connection, and real-time support. When questions come in, I will answer them similar to how I do in the membership, with a voice note or a response in a central portal.
Yes, you will keep access to the materials through eternity, and you’ll also receive any future supplemental materials. Meaning, the course will continue to grow for you and we will not cut off access to the materials after the cohort closes. The only thing that will “close” is the voice note access to me with personalized advice.Â
If you do not want to consume the content soon, you can also drop me a note with your needs, and I will incorporate those needs in tailoring the materials. That way you’ll know that when you’re ready to start, the content is ready to go.
No! You don’t have to be a mom to join. This course is for anyone who isn’t in the “5am cold plunge” category. So that also includes any other caretakers, women with disabilities or limitations, or generally anyone who is no longer willing in being complicit in their own exploitation. I will speak generously about how my own motherhood informs and improves my business practices.
No, you can have any sort of business, though the marketing portion of the course will be focused on marketing to mothers. However this is only one out of many parts of the course. And it is generally good information to reach the motherhood clientele.
No. This is not a course for lawyers. It is a course for any entrepreneurs. I will share the models of my own businesses, which includes a law firm, but also digital products like a membership. My own law firm processes can also be replicated and tailored to other businesses.
I will speak generously about how my own motherhood informs and improves my business practices, but on a macro level I believe we can all benefit from these methods. We’ve been taught business by men without menstrual cycles and without kids (or dads who aren’t the primary caretaker) for way too long. It just doesn’t work for us.
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